Photo by Frederick Medina on Unsplash

What do we mean when we talk about brand?

It’s not just a logo and colour palette. It’s not about how the business cards look or what the website says. It’s bigger. It’s both the sum of and foundation for all of the parts.

Jeff Bezos (allegedly) said, ‘your brand is what people say about you when you’re not in the room’ — and that’s a neat capture. It’s about how people, both outside and inside the organisation, view, perceive and experience it.

Great brands are often evocative, original and compelling. They help businesses innovate, grow revenue and gain market…

Jem Elliot

Ramble, mostly about brand, content + comms stuff

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store