What do we mean when we talk about brand?
It’s not just a logo and colour palette. It’s not about how the business cards look or what the website says. It’s bigger. It’s both the sum of and foundation for all of the parts.
Jeff Bezos (allegedly) said, ‘your brand is what people say about you when you’re not in the room’ — and that’s a neat capture. It’s about how people, both outside and inside the organisation, view, perceive and experience it.
What’s the value of PR? How should I measure it? Can it drive revenue? Why aren’t journalists writing about my product IT’S AMAZING?? I’ve been asked questions like this a lot since I started working with start ups and scale ups.
I see founders and execs who soooort of know PR’s important and love finding themselves at the centre of coverage, but aren’t sure how to quantify it. Next to commercial channels like ppc, PR can feel hit and miss, and leadership teams can struggle to justify investing in the area.
The truth is, comms activity is mostly a slower…
Organisations don’t build reputation on name alone. A name’s rarely encountered in isolation – it’s bound in a wider experience – and a good one won’t save a misconceived or badly executed idea.
That said, a strong name can’t be underestimated. It’s a tool in a bigger armoury, but it’s a solid one. It opens the conversation with a user and it’ll hang around every interaction there on in.
Ramble, mostly about brand, content + comms stuff