Jem ElliotThe value of brand and how to create oneWhat do we mean when we talk about brand?Apr 21, 2021Apr 21, 2021
Jem ElliotA simple guide to PR strategyWhat’s the value of PR? How should I measure it? Can it drive revenue? Why aren’t journalists writing about my product IT’S AMAZING? I’ve…Mar 26, 2021Mar 26, 2021
Jem ElliotHow to choose a brand nameOrganisations don’t build reputation on company or product name alone. A name’s rarely encountered in isolation — it’s bound in a little…Mar 24, 2021Mar 24, 2021
