The value of brand and how to create oneWhat do we mean when we talk about brand?Apr 21, 2021Apr 21, 2021
A simple guide to PR strategyWhat’s the value of PR? How should I measure it? Can it drive revenue? Why aren’t journalists writing about my product IT’S AMAZING? I’ve…Mar 26, 2021Mar 26, 2021
How to choose a brand nameOrganisations don’t build reputation on company or product name alone. A name’s rarely encountered in isolation — it’s bound in a little…Mar 24, 2021Mar 24, 2021